ShopFully is one of the brands of ShopFully International Group, the leading platform used by over 30 million users worldwide when getting ready to go shopping in their neighborhood. The platform contains a variety of information including details on promotions, new products, shops, opening times and contacts of the main retailers and brands in each shopping category, geolocated in one place and easily accessible to users.

Founded in 2010 by managers with over ten years’ experience in the internet, media and consumer goods industries, ShopFully International Group can already count on a fast growing, international team of almost 200 professionals with a strong digital know how.




Alessandro Palmieri

CEO & founder

After having taken part in the start-up Buongiorno SpA – the Italian multinational company in the mobile services sector – and co-founding other important international aggregators such as jobrapido.com and autoxy.it, Alessandro Palmieri co-founded ShopFully Group, where he currently serves as CEO together with Stefano. His principal areas of focus are Technology and Marketing.

Stefano Portu

CEO & founder

Stefano Portu has gained more than 20 years of experience in the digital sector. He took part in the start-up Buongiorno, one of the few Italian digital successes on a global scale, where he worked for eight years, serving as Director in different global divisions of the Group. He subsequently held the position of Digital Director at Gruppo Editoriale L’Espresso for a period of six years. He co-founded ShopFully with Alessandro and currently serves as CEO with him, focusing  on Product and Revenues.





Pietro De Nardis

Board of Director

Pietro De Nardis has held several management roles with companies in the consumer goods industry such as Barilla, Unilever and Bolton Group. He contributed to the founding of Buongiorno SpA, where he was in charge of international growth and business development as a member of the Executive Committee. Since 2014, he has been an angel investor for many start-ups including ShopFully Group, Restopolis, Aerodron and BeMyEye.

Alessandro Damiano

President, Board of Directors

Investment and Fund Manager for Principia, Alessandro Damiano has significant experience in managing and leading M&A activity primarily in the banking sector, financial services, real estate and renewable energy. Since 2014, he has served as President of the ShopFully Group Board of Directors.

Cesare Maifredi

Board of Director

Cesare Maifredi, General Manager of 360° Capital Partners, has managed the company’s investment portfolio since 2010. Prior to this, he held the role of Senior Engagement Manager in the Houston office of McKinsey & Company, and he has also worked for Bain & Company, A2A SpA and Accenture. He has been part of the Board of Directors at ShopFully Group since 2014.