The perfect recipe for a seamless in-store experience! Interview with Stefano Portu, CEO @ ShopFully International Group

The expectation that online retail will one day eclipse ‘bricks and mortar’ shopping has long been cited as the inevitable outcome of our digitally enhanced lifestyles.

So can a new smartphone shopping app confound this assumption by linking shoppers with real life offers as they go about their daily life?

Stefano Portu, the co-founder and chief executive of digital disruptor ShopFully, has high expectations that it will.

According to Portu, the app offers brand marketers and retailers an opportunity to take their customers on a ‘mobile drive to a physical store’ using advanced geolocation technology. How?

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